Hilco has always stood for providing fun and unique toys that are affordable to every level of income. Shortly after Hilco began in 1987, the idea of combining candy and toys surfaced. This resulted in Hilco’s business focus becoming novelty candy. To the delight of retailers and consumers in the USA, the playful, whimsical Hilco candy-filled toys took hold in mainstream America. Quality candy and consumer satisfaction has always been at the top of Hilco priorities.
The asset acquisition of Hilco by CandyRific in 2014, has allowed for continued growth and improvement in novelty candy products, as well as an expansion of licensing rights. Hilco is proud to be celebrating over 25 years of success and joy in bringing fun, affordable kid’s toy and candy novelties to the consumer.


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